MailChimp Review – World-Leading Platform for Email Marketing

Email marketing is an essential part for any businesses, across all niches. It’s is so popular that a majority of websites or blogs will ask for your contact emails when you get into those pages. Take my case as an example, I receive dozens of promotional emails daily from the sites I signed up. Sometimes I discover that some interesting products that I want are getting discounts among those offers.

Why is email marketing so important and widespread? The answer is that it helps you to engage your customers better. You can send specific deals or offers to a customer that you think they will like, and you can increase the conversion rates. It is also a cheap form of marketing that is more affordable to small businesses.

It’s not easy to master email marketing considering how much the field has evolved in recent years. To do the email marketing effectively, an autoresponder is essential to everybody, from a veteran to a newbie. And one of the best, most reliable email service right now is MailChimp! There is a free version with enough feature for small vendors. Let get more detail about this product in my MailChimp Review!

MailChimp Review – Overview

• Provider: Rocket Science Group
• Product: MailChimp
• Official Page: https://mailchimp.com/
• Recommend: Strongly Recommend

What is MailChimp?

MailChimp is one of the largest email autoresponders in the world; it was created in 2001. The main mission of this platform is to help its users make email campaigns that runs on autopilot. Thus, you can easily send emails to thousands of customers as the same time based on a schedule set by you, which is impossible if you do it manually.

The platform offers all of the basic features you need to conduct a marketing campaigns with emails. The automaton will allow any beginners to the task easily without requiring too much knowledge, time or effort.

MailChimp also has one of the most flexible pricing plans for different types of users. There is a free plan for small vendors or newbies to try out the features. Of course, this version has many limitations, so you can choose paid service if you want a more powerful capability to suit your requirements.

General Information about the Provider

MailChimp is operated by a company named Rocket Science Group; it is a private company based in Atlanta, Georgia, USA. Its most successful product is MailChimp. Since the founding of it, the number of users has gradually increased; now it sends more than 20 billion emails monthly.

What are the Features of MailChimp?

Creating Targeted Email Campaigns

The main function of an autoresponders is to send multiple emails in a promotional campaign to your customers. There are many reasons to conduct an email campaign: sales offer, asking for opinions, announcing a change in your company, etc.

With the help of a world-class service like MailChimp, you can increase the customization and personalization of your emails, especially for marketing purposes. You can use your information about the customers to design a series of offers that they might want to purchase, or you can persuade them to share your products with their families or friends.

Sending Emails on Autopilot

MailChimp will send your emails to your customers in an entirely automatic manner; that means you will not have to do it manually. This feature of autoresponders is what make email marketing become so popular since you can engage thousands of customers at once, which is not achievable with manual labor.

You can make a schedule to determine the time when your emails to be sent so that you can maximize your profits. For example, some marketers try to send as many promotional emails to your viewers as possible, while some other prefer to do fragment campaigns. You can also resend old offers. All of those tasks are supported by this platform.

Optimizing Your Emails

There is a built-in editor for you to design, test, and create your emails inside MailChimp. This editor permits the importation of images from your computers, and you can resize, change the contrast, etc. with those images. The platform also contains some email templates, themes, or lay-outs that you can use if you don’t have a proper form of emails on your own.

Easy integration

Since this autoresponder is one of the most well-known and widely-used in the world, most of the websites or applications can be easily integrated with it. In fact, all e-commerce sites that I have used list MailChimp as one of their priority options for autoresponders. This is convenient since you may lose a lot of time trying to integrate an unsupported platform.

Data Collector and Analyzer

The data center will collect critical information about your marketing campaigns: who purchased the products, who shared your emails, at which time they were most likely to buy, etc. This data plays a significant role in improving your business and profits.

Discovering New Audience

MailChimp provides some methods for you to get more leads from social media networks like Facebook or Instagram. This allows you to tap into a seemly unlimited pool of traffic and buyers.

Multiple Toolboxes for Email Marketing

There are a lot of useful toolboxes for marketing that you can discover inside the platform. They help you to draft better strategies for your business, reduce your workload, or increase the engagement rates through emails. However, not all toolboxes are available for every version; some are only accessible at higher pricing plan.

How to Use It?

To try a free service, you need to do these steps:

• Step 1: Get to the website listed above and create a free account
• Step 2: Customize an email and start an automated campaign
• Step 3: Use data collected to improve your business

There are a lot of other toolboxes coming with different versions, you can check their tutorials on the official site for more details.

Why Should You Buy It?

You Need an Autoresponders

This is the obvious reason, but choosing MailChimp is a sensible move for many marketers. First, it is a proven and reliable service for nearly two decades. You can conduct your campaigns without the fear of your emails being treated as spam or lost. In addition, a business will need an autoresponder for their marketing, and getting a reputable platform is a safer investment than new, cheap platforms.

It Allows Newbies to Get into Email Marketing

Even though it is a large platform, MailChimp is an appropriate choice for beginners of email marketing. The first thing comes to mind is the free plan that a small vendor can use forever. You can try most of the functions needed for a basic marketing campaign and send up to 12 000 emails per month without worrying about the cost. Once you need to expand your pool of audience and have more technical tools, you can purchase other versions.

Pros and Cons

Pros

• Free plan
• Suitable prices for different purposes and budget
• Built-in email editor
• Reliable service
• Integrated with many websites and apps
• Newbie-friendly
• A lot of useful features for marketing

Cons

• Relatively high price compared to some competitors

Pricing Plans

Aside from the free plan, you can choose different packages ranging from $10 to $35 depending on your needs. The numbers of your subscribers are 1000 to 3000 according to the versions, but the number of emails sent are unlimited for paid service. Large-scaled companies or businesses can get the pro version at $199 which significantly expand the numbers of subscribers.

Comparison with Other Products from My Experience

In my experience, most popular email service platforms like MailChimp, Aweber, GetResponse, Campaigner, etc. have similar pricing policies, and they are more expensive than new service such as Campaign Monitor or Zoho Campaign at just $9 and $5 respectively. But they are more reliable with steady and secured performance. Among them, MailChimp is very friendly to users with it free, forever version and flexible pricing plans.

Conclusion

An autoresponder is essential to any business, since email marketing is inexpensive and has high conversion rates. It also releases your burdens since it can automate your campaigns and send several thousand emails on a flexible schedule.

With great customization, reliable service, and many more marketing support tools, why don’t you try MailChimp. It’s totally free so there is nothing to worry

Thank you for reading my MailChimp review! Bye!

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